EP 308 - Craig is the CEO and founder of Gold Standard Nutrition (GSN) a healthy frozen meal business turning over £7M annually. Craig recounts his entrepreneurial journey from early near-failures to creating a successful business, and shares how GSN evolved and overcame significant obstacles including supply chain issues, COVID-19, and Brexit. We discuss the trials and tribulations of running a business, the importance of second chances, society's pivot towards health and fitness, the intricacies of hiring, with valuable advice on delegation, protecting business ideas, and managing business relationships. Craig also explains why overfunded food brands qualify for the big bin of b******t. Chapters: 00:00 BWB with Craig Allen 00:39 The Journey of a Health Food Entrepreneur 01:05 Fear of Failure and the Drive for Success 02:10 From Uni to Entrepreneurship: The Birth of GSN 03:10 Embracing a Healthy Lifestyle in Business 04:35 The Evolution of Masculinity and Health 18:20 GSN's Impact: From Gyms to a Wider Audience 25:36 Challenges and Successes in the Food Industry 29:02 Looking Ahead: GSN's Future and Brexit's Impact 32:37 Building a Lean Business Model 33:20 The Emotional Toll of Redundancies 33:39 Promoting from Within and Office Culture 34:32 Family Involvement and Business Evolution 35:26 Challenges of Brand Building Outside London 38:08 The North-South Divide in UK Business 40:36 Expanding the Business and Hiring Strategies 43:35 The Future of Frozen Food and Microwave Myths 45:16 Addressing NHS Nutrition Needs 46:47 Insights on Entrepreneurship and Business Growth 55:35 Quickfire Round: Getting to Know Craig 01:04:44 Top Tips for Founders and Entrepreneurs businesswithoutbullshit.me Follow us: YouTube Instagram TikTok Linkedin Twitter If you'd like to be on the show, get in contact - [email protected] BWB is powered by Oury Clark