This week we speak with João Diogo Stoffel, founder of the first traditional search fund in Portugal in 2017. After the successful completion of his search in 2019, João now runs Project To Be, an organization focused on the early education sector with the aim of operating a group of Portuguese and Spanish family-oriented schools. During the episode, Joao shares his journey into the world of ETA from his time at IESE Business School. We also discuss the importance of understanding a market like Portugal (this includes culture and being able to connect with owners), how he pursued an evergreen strategy in the early education sectors after learning of the success in other markets, and the strategies he has executed on whilst running the business, which includes the first 2 years during covid.  We hope you enjoy this very insightful episode!