This week we speak with Sandy Farmer and Jo Cockburn from Ethos Partners - entrepreneurial providers of supportive capital for cash-generative, fast-growing, ambitious UK and European companies. In this episode, we dive into the fascinating journeys of Sandy and Jo, the story behind the founding of Ethos, and its mission to bridge the gap between retiring business owners and aspiring investors.  We then dive into the search fund/ ETA ecosystem. We discuss why the asset class fits their investment strategy, how they feel they can add unique value as investors, their investment criteria, and past deals.  Enjoy!