Samuel Ronzon has made a name for himself as a third-generation coffee producer.  He is the operations manager of La Joya micro-mill based in Veracruz, Mexico.  Samuel has a unique ability to highlight new and interesting flavours in his coffee, through intentional processing.  Samuel and his wife Gloria are at the fore-front of specialty coffee, utilizing modern scientific techniques with sophisticated regenerative farming practices.  0:56s - Interview Starts 5:29 - Did you always want to follow in your families footsteps? 12:57 - Sammy's experience as a producer 24:01 - Being able to trace your coffee as a producer 33:36 - Experimental Coffees and the Ferm-Zilla! 55:38 - The value of tasting of day lots 59:55 - The benefits of a diversified farm 63.56 - What are the struggles you face as a coffee producer? 01:18:25 - Socials & Outro Follow David on social Instagram: https://www.instagram.com/crosbyandcoffee Website: https://www.rossocoffeeroasters.com/ Follow Samuel Ronzon on social Instagram: https://www.instagram.com/ronzonsam