Boram Um has a unique view into the coffee industry as he and his family own two coffee farms, they roast, export and have a chain of coffee shops in São Paulo, Brazil.  Boram talks about the role of yeast fermentation and his thoughts on how it can improve coffee quality in Brazil.  Listen to the impact the COVID-19 pandemic has had on coffee shops in Brazil for the last two years.  The conversation finishes with Boram sharing his experience competing at the World Barista Championship in Milan and his learnings. 1:15 - Boram’s journey to being an exporter, producer, roaster AND cafe owner 10:57 - The role of fermentation in Boram’s production 18:22 - The potential found in having impact over their entire supply chain 24:43 - Home Coffee Plan 25:20 - Boram’s thoughts on using yeast-inoculated fermentation in Brazil 32:07 - How the shifting commodity coffee market has affected the specialty market 39:35 - COVID-19’s impact on Boram’s cafes in Brazil 49:03 - Boram’s road to the 2021 World Barista Championship 55:12 - Socials and Outros Follow David on social Instagram: https://www.instagram.com/crosbyandcoffee Website: https://www.rossocoffeeroasters.com/ Follow Boram Um on social Instagram: https://www.instagram.com/boramum Website: https://www.umcoffeeco.com.br Follow Cole Torode on social Instagram: https://www.instagram.com/torodeo Website: https://www.forward.coffee