Grab a glass of wine and listen to the similar, yet so different world of wine with Erik Mercier & Mark Couillard of Juice Imports. Juice is one of the first companies to import natural wine into Canada.  Erik and Mark break down the difference between natural and conventional wine with great storytelling.  Listen to the importance of buying quality wine (and coffee!) and the dark side of what goes into conventional wine.  The conversation ends with great advice on starting a new business and how to grow during that difficult time. 01:00 - The Juice Imports Origin Story 04:38 - The separation between Natural and Conventional wine 16:26 - Yeast inoculate fermentations in wine versus coffee 27:02 - The start of building an open minded, quality focused, wine importing company 37:26 - Home Coffee Plan Ad 38:04 - Building direct relationships with wine producers 57:07 - The stereotypes of conventional wine 01:07:34 - Finding and enjoying the emotional experience of quality food and drink 01:25:52 - Advice to each other when Juice Imports was starting out 01:30:39 - How Marc and Eric approach rest 01:34:50 - How many glasses of wine do wine importers drink a week? 01:36:39 - A wine recommendation! 01:38:26 - Socials & Outro Follow David on social Instagram: https://www.instagram.com/crosbyandcoffee Website: https://www.rossocoffeeroasters.com/ Follow Juice Imports on social Instagram: https://www.instagram.com/juiceimports Website: https://www.juiceimports.com