In this compelling episode of Buy the Drip, hosts David Crosby and Cole Torode dig into the real reasons behind the closure of Forward Coffee. They explore the highs and lows of running a green coffee importing business, from the struggles of cash flow to the complexities of direct trade and the often misunderstood pricing pyramid. Cole reflects on the critical role relationships play in sourcing high-quality coffee and how transparency can both help and hinder business operations. Listeners will hear about some of Forward’s proudest achievements, including hitting revenue milestones and the unique marketing impact of the Forward Lottery. Cole also shares the heartfelt reactions from clients and team members when the decision was made to close the company. Cole reveals what’s next for him and hints at the future of Forward Coffee, with plans to return to the coffee industry in an exciting new capacity. If you're curious about the behind-the-scenes challenges of the coffee business and what's next, this episode offers valuable insights.