Episodes
As a music supervisor, Naaman organizes music placements in major marketing pieces and more. We got to chat about how the process works, from the first contact to the final approvals, and how you can get your music into the ears of the right people. Check out Naaman's work https://www.spacecowboymusic.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social...
Published 01/10/24
Join us and Keefy in chatting about how to set yourself up for success in the new year. From the act of making a plan, to delegating the needed tasks, we hope you find some inspiration for goals you can have in the new year! Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the...
Published 12/19/23
Spotify numbers, "cash grabs", and more, join Aliyah, Curtis, and Justin as we talk about the state of the scene and existential questions like: Do artists have an obligation to make the music their fans want? What is "success"? Check out WAR CURSE: https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R?si=BV2KgqhXS1eawtViZ-gE1A Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion,...
Published 12/12/23
We were so thrilled to get to speak with Grammy-nominated mix engineer Dan Malsch! Diving into the topics of home recording, self-producing, and even down to the brass tacks of how to record vocals at home, we got to discuss some very valuable insights with an incredibly experienced pro. Make sure to take notes, this one is a game-changer! Check out Dan Malsch and his recording academy https://www.danmalschmusic.com/ Interested in our services? C-Squared is a multinational team...
Published 12/06/23
With 40 years of experience in the metal industry, Doro offers unique insight. Tune in to hear about her songwriting process, how music videos have changed, and what to look out for in a label deal. Check out her new album "Conqueress: Forever Strong and Proud" https://open.spotify.com/album/4wipTcBmFnzGXk6yC98810?si=fUP_2LXTRcybt8LzLnAhnA Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour...
Published 11/28/23
It was awesome to get to sit down with Kragen once again, this time to discuss a bit of his time with Activision, and how the knowledge he gained there crossed over into the record business. We got into video game music licensing, as well as bedroom record labels, and the corporatization of the music industry. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social...
Published 11/21/23
There is so much to understand about music law, but today we dig into one of the major ones: Royalties. Doesn't your distributor collect them for you? That's only one side of the story. Tune if you'd like a better understanding of music law. Need a band agreement or contract looked over? https://www.randyojedalaw.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR...
Published 11/14/23
Surprise drops, 5-month campaigns, and everything in between - we discussed the different strategies we've been seeing, from big-time bands to artists just starting out. Which one suits your band's next release? Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States...
Published 11/07/23
From starting on a major label, to making their own music videos, hear what Dave Neabore has to say about Dog Eat Dog's career, and what advice he has for rising artists. Get your copy of DOG EAT DOG's new album "Free Radicals" now! https://dogeatdog.lnk.to/FreeRadicals Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management...
Published 10/31/23
Miss Krystle came on the podcast and generously shared a ton of knowledge about music law, including copyright registration, label contract red flags and more. Check out her site https://topmusicattorney.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States...
Published 10/24/23
Ian Chainey, Curtis, and Aliyah chat about bandcamp changes, AI journalism, crowd-sourcing decision making, the IT factor, and sick riffs in this latest episode of Heavy Business. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer...
Published 10/17/23
From artist management, running a bedroom label, project managing for one of the biggest metal labels and more, we got some valuable insight into the world of Kragen! Get an insider look at how record labels set up releases, and pick up what you can expect to be able to DIY vs what can come from working with a label. What does the physical product market look like nowadays (CD, vinyl, cassette?), what makes artists desirable to work with, what should artists look for in management, and more!...
Published 10/10/23
A woman of many hats, Anne Catherine Swallow is a product manager at Atomic Fire, as well as being part of the management team for EPICA, INSOMNIUM, and SEPULTURA at Feat First Management. We were so grateful to have her insights on how some of the best bands in the scene operate, and how the same principles can apply to every band, even yours!  Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour...
Published 10/03/23
Tommy gave a lot of insights into the music industry, how it has changed over the years, and how it may still be the same. Networking and touring feature in the conversation, as well as the importance of video and radio. We also discuss what labels do for bands, and why indie labels may better for metal to this day. We covered a lot of ground in not too much time, so definitely tune in to see what you can learn from Tommy! PRE-ORDER "STATE OF EMERGENCY" PRONG- State of Emergency / Limited...
Published 09/26/23
Kyle has traveled around the world on tour with Heathen, and some also with his own band Invicta. From playing big or small stages, how professionals behave on tour, and more, we got some insight into the world of a touring musician. CHECK OUT INVICTA ON TOUR: Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales...
Published 09/18/23
The boys from Atavistia came on to talk about their recent regional tour, and their upcoming tour with Skálmöld & Metsatöll! We also went over Bloodblast distribution, writing better songs, and favorite film scores. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United...
Published 09/11/23
He's back, and we're talking more about ProgPower USA XXII! From the topic of booking lesser-known and USA-based bands, to culture and the legacy of the festival, join us for another in depth chat with Co-Promoter Milton Mendonça. Hear about how bands like Circus Maximus and Seven Spires got booked, learn about the combination of factors that go into selecting the lineup, and more. Day 2 Tickets ProgPower USA XXII Day 2 Tickets Sep 07, 2023 Atlanta, GA | Ticketmaster Day 1...
Published 08/31/23
As mentioned in the first few seconds of the episode, this is a lightning round with the frontman of the might DRAGONFORCE, talking about how he put together his new solo album. We chatted about collaborations, getting projects started, and putting in the effort to get things perfect before releasing them. ORDER "STARBOUND STORIES" https://www.napalmrecordsamerica.com/marc-hudson-starbound-stories-limited-edition-digipack-cd.html
Published 08/28/23
Kieran from Deathcollector speaks to what you can and can't expect from a label and high-end PR, as well as networking, social media, and more! We covered a lot of DIY topics in this episode that will benefit many bands. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the...
Published 08/24/23
Josh Poer came back on the pod to discuss Phobophilic's upcoming tour, what it's like working with a booking agency, and how they are preparing for both their International and North American tours in the coming months. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the...
Published 08/21/23
Don't leave your social media to fade into oblivion! Holly joins us for this week's C-Squad episode as we chat about what to do between releases. We go through some ideas of things to share, and some principles to keep in mind during this time. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents...
Published 08/17/23
Randy gave us some primary schooling on when and why bands would need a music lawyer, how much (or little) they can do on their own, Red Flags to watch out for in contracts, and more! One of the best choices you can make before signing ANY contract is to have a lawyer look it over. If you need a music lawyer consultation, you can reach out to Randy at: https://www.randyojedalaw.com/
Published 08/14/23
We've all heard the phrase "multiple streams of income" - but what does it mean? How can artists supplement our income from our music careers without drifting too far off course? Keefy dived into some tips on affiliate marketing, passive income, and crowdfunding (like patreon). Follow GhostCult Magazine for music news! https://ghostcultmag.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns,...
Published 08/10/23
Alex Haber came on the podcast to talk to help bands know how to prepare for interviews, and how to be a good interviewee. Tips on networking, online interview setups and more included as well! Check out his excellent youtube channel https://www.youtube.com/@HeavyNewYork Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management...
Published 08/07/23
Sofía Frasz was generous enough to come on the podcast to discuss some of the miasmic world that is music law. She offered some insights on PROs, copyrighting vs trademarks, when to copyright your music and more! Follow Sofía https://www.instagram.com/legally_metal/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and...
Published 08/03/23