Harold Bronson discusses his memoir "Time Has Come Today: Rock and Roll Diaries 1967-2007." The book chronicles Bronson's journey in the music industry from writing for UCLA's Daily Bruin to co-founding Rhino Records. He covers four decades of rock history, highlighting the shift from fun and rebellion to business. Bronson's story is rooted in California, where he developed his passion for music and witnessed the state becoming a hub for the music industry. He introduces readers to great music and underscores the enduring legacy of California's influence on the music scene.