Episodes
Welcome back to another episode of Call Her Creator! During this episode we delve into Instagram's updated algorithm, which prioritizes original content over reposts. The platform has officially announced it will be cracking down on aggregators and serial reposters, aiming to give creators proper credit and visibility.  Additionally, Instagram announced its plans to revamp its recommendation system, providing smaller accounts with equal opportunities for exposure. We’ll also discuss some of...
Published 05/16/24
Welcome back to Call Her Creator, your go-to podcast for all things entrepreneurship and social media strategy, powered by Stan. I'm your host, Katelyn Rhoades, also known as Social Marketing Queen over on Instagram, and I'm thrilled to be diving into a topic that's near and dear to my heart: AI and its transformative power in social media marketing.  Now, I'll admit, I was skeptical about AI at first. Like many of you, I feared it might replace jobs or dilute the human touch in marketing....
Published 05/09/24
Welcome back to another exciting episode of Call Her Creator, where we dive deep into the world of entrepreneurship and social media strategy, powered by Stan. Today we're tackling a topic that can feel like navigating a minefield: finding the right social media tools to grow your platform without wasting your time or money. Let's face it – with hundreds of apps promising to make you the next big thing, it's easy to fall for scams that do more harm than good. But fear not! I've been in the...
Published 05/02/24
In this episode, I’ll go into the secrets behind landing your content on Instagram's Explore Page, the holy grail of discoverability. I'll uncover the inner workings of the Explore Page algorithm, which tailors content suggestions to each user's preferences. By understanding the factors at play, like post popularity, user activity, and posting history, you'll discover how to optimize your content for maximum visibility. When you land on the explore page you expand your reach and engagement....
Published 04/25/24
In this week’s episode of Call Her Creator, I'll be your guide through 15 powerful strategies to skyrocket your Instagram presence.  We'll start by debunking the appeal of buying followers and instead focus on building an authentic community. I'll dive into the importance of crafting a strong personal brand that resonates with your audience, while also exploring the art of curating a visually cohesive feed that leaves a lasting impression.  From optimizing your bio to writing captivating...
Published 04/18/24
In this episode of "Call Her Creator," we're diving deep into the world of social media marketing and uncovering the powerful concept of content pillars. These pillars are like the foundation of a strong social media strategy, and in this episode, we'll explore why they're so crucial and how they can truly transform your online presence. To kick off, we'll discuss the importance of consistency in your posting schedule. By sticking to a regular Monday to Friday cadence, you can build trust...
Published 04/11/24
In this episode of "Call Her Creator," I dive into the world of Instagram SEO, drawing from my own experience of building a full-time career on the platform. I aim to inspire YOU to pursue your passions and dreams using social media so I’ll be setting the stage for an in-depth exploration of how to get discovered on Instagram. I begin by explaining the concept of SEO (Search Engine Optimization) using a simple analogy that will stick with you forever. Just as keywords help people find you on...
Published 04/04/24
Welcome back to another episode of Call Her Creator, brought to you by Stan. Today, I've got something special lined up for you. We're delving into the often overlooked realm of staying sane as a solo creator. Trust me, it's a topic close to my heart, and I'm excited to share some insights with you. We're going to explore the not-so-glamorous side of being a creator, the moments of overwhelm and solitude that many of us face. But fear not, because I've got plenty of strategies to make your...
Published 03/28/24
In this week's episode of Call Her Creator we'll be going over Instagram Growth Trends to Boost Your Account in 2024! I'll dive into the dynamic world of Instagram growth and help you uncover 7 key trends that are set to shape your Instagram strategy (and blow you your account growth) this year. Discover how user-generated content is taking center stage, and why Instagram is doubling down on Reels to captivate audiences. You'll also learn how different social media networks are prioritizing...
Published 03/21/24
In this episode, I'm excited to dive into a topic that's crucial for any content creator or entrepreneur looking to monetize their social media presence: turning those likes and follows into real, tangible sales. I know firsthand the frustration of having a decent following but not quite knowing how to bridge the gap between social media engagement and actual revenue. It's a common hurdle, but one that can definitely be overcome with the right strategies and mindset. In this episode, I'm...
Published 03/14/24
In this episode, I am going to be teaching you six techniques you can use to turn your social media likes into actual sales. I get it, you’ve got this following on social but you’re just not sure how to convert them to paying customers. II think we’ve all been there before, so I made it my mission to optimize my content and call to actions to turn my loyal audience into a profitable powerhouse. I’ll walk you through the importance of profile optimization, engagement techniques and what...
Published 03/07/24
In this episode, I'll be diving into Instagram Stories, uncovering 10 proven strategies to increase views and effectively convert my audience. I'll go over actionable insights tailored to both beginners and seasoned Instagram users, emphasizing how we can use Instagram Stories as a powerful tool to sell. I'll kick off the episode with an exploration of Instagram Stories statistics and how we can use this information to our advantage as creators and marketers. I'll emphasize the significance...
Published 02/29/24
Ready to supercharge your Reels views and get more engagement on instagram? In this episode of Call Her Creator, I'll be diving deep into the world of viral reels and unlocking the secrets to blowing up on Instagram and TikTok. Whether you're a content creator, social media junkie, or business owner hungry for engagement, this episode is your golden ticket to success.We will be breaking down the anatomy of a Viral Reel including your Reel timing, Reel transitions, killer audio choices-...
Published 02/22/24
Are you seeing low engagement in 2024? Less likes, low views on Reels, no stories interactions? Have no fear, Social Marketing Queen is here to help you improve your engagement with 10 tried and tested Instagram hacks that can not only transform your engagement but help give you a little boost in visibility which will, in return, grow your following. We’ll dive into Instagram stories hacks, and some of my favorite stickers that help me get more feedback from my followers. I’ll go over content...
Published 02/15/24
Hey everyone, welcome back to "Call Her Creator" with me, Katelyn Rhoades! Today, we're going on a deep dive into the world of Instagram analytics. I'm here to break down all those confusing numbers and stats for you, showing you exactly how they can help boost your business or personal brand. Whether you're just starting out or you've been at it for a while, I've got you covered. We'll explore everything from understanding your followers' likes and dislikes to figuring out the best times to...
Published 02/09/24
Join me as I teach you how to build your first profitable marketing + sales funnel on social media. In today's episode, we're unraveling the layers of a profitable marketing and sales funnel, a fundamental concept in the inbound methodology that guides businesses in attracting, engaging, and delighting their audience. I’ll begin the episode at the Top of Funnel (TOFU), where the focus is on creating awareness. We'll discuss how businesses captivate a broad audience through content that...
Published 02/01/24
In this episode, I'm going to spill the tea on Alix Earle, the TikTok sensation rocking the marketing world! You won't believe how she's influencing major brands with her relatable, down-to-earth vibes. Plus, I've got a secret Instagram update to share – imagine creating stories for friends to approve and post on their profiles! Game-changer, right? I'm giving you actionable tips inspired by Alex's story. She's teaching us it's okay not to be perfect and to embrace our real selves. Starting...
Published 01/25/24
In this episode, we're diving deep into how I left my nine-to-five job and became a full-time content creator, building a successful multi-six figure business through social media. I'll walk you through the exact steps I took to transition safely from my corporate job to running my own thriving business. I'll be talking about the importance of following your gut feeling, something that guided me during my transition, my realizing that the corporate life wasn't for me anymore, and how I...
Published 01/18/24
In this episode, I'm super excited to share all of my favorite tools and strategies that helped me monetize my passion and grow my business. I'll be diving into how I turned around from losing thousands due to a lack of strategy, to creating a successful social media agency. I'm here to ensure you don't make the same early creator mistakes I did! We'll explore tools for scheduling content, leveraging AI, and using Stan, my go-to for monetizing digital products. I'll share insights on Meta...
Published 01/18/24
Hey everyone! I'm Katelyn Rhoades, aka @SocialMarketingQueen over on Instagram, and I'm super thrilled to launch the first episode of Call Her Creator, powered by Stan!  In this pilot episode, we're diving into the exciting journey of growing your first 1,000 followers on Instagram – a milestone I know you're itching to hit. I'll walk you through the exact steps I took and share some nifty tips to help you get there too. We're starting with understanding your audience – super important!! I'll...
Published 01/18/24