This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross.  Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business. So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coca-Cola, Cantona, being an agency whisperer, balancing parenthood and leaderships and loads more. ///// Follow Adam on LinkedIn  Listen to his sister, Vikki, on Episode 6 of Call to Action®  Check out Adam’s Creative Sparks post each month   And keep an eye out for Vikki’s Copy Safaris  Timestamps (02:01) - Quickfire questions  (02:56) - His first jobs and first proper job at MediaCom  (05:05) - Tackling issues like knife crime and gun violence for the Met Police (08:29) - The role of serendipity in his career  (13:07) - Transition to client-side at Coca-Cola (23:17) - Being an ‘agency whisperer’  (26:08) - The power of a brief  (31:15) - Leaving loudly  (40:55) - Listener questions (51:38) - 4 pertinent posers  Adam’s book recommendations are:  Emotion by Design by Greg Hoffman  Misfits by Michaela Coel  Is This Anything? by Jerry Seinfeld  Dave Trott’s books  The Course of Love by Alain de Botton  The Pleasures and Sorrows of Work by Alain de Botton /////