Timeless trends: shopper insights for the festive season - Listen

Timeless trends: shopper insights for the festive season

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Description

In this episode, Campaign’s editor Austyn Allison is joined by Facebook MENA’s head of marketing, Rana Bouri to discuss research by Facebook that looked at how customers in the holiday season follow patterns of shopping sentiments, in the frame of new technologies and how can marketers leverage these behaviours to maximise their marketing strategies.

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