Imagine getting a call from someone asking you to Market their start up from the ground up, this is exactly what happened for today’s guest, Emma Pinyon. Working at recruitment start up Collar, driving brand growth from the ground up, Emma has gone from Brand and Marketing Director to Chief marketing officer and Collar has become Australia’s fastest growing recruitment company.   In todays episode Emma shares How to build a social media strategy around a broad target audience Emma's experience with imposter syndrome and the question she asks herself to overcome it Managing a team and the difficulties that come with it What Emma looks for in a potential marketing hire Knowing your wok love language The dual relationship between brand and marketing A deep dive on personal branding The questions to ask yourself when developing your personal brand The best way to know your audience and market Where Emma would start if she had to build her career from the ground up tomorrow  ⁠⁠⁠Join the CIBYAC Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Follow my Marketing Girly Journey on ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CIBYAC ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠