Did you know that it takes more than 20 touchpoints to engage with a prospective customer before they buy from you? With so much noise in the digital space, the limits for cannabis businesses to advertise on traditional social mediums because cannabis is a schedule 1 substance and federally illegal in the US (come on META, get with the changing tide), you want to be creative and engaging with your marketing dollars in cannabis. One of the most effective ways of engaging marketing is events.  Adelia Carrillo, CMO at EventHi, joins us in this episode as we talk about cannabis event marketing trends and what to expect this year. Eventhi is an online ticketing platform for cannabis-related events. With Adelia’s professional experience she is set to help bring life to EventHi’s brand, vision and mission. Adelia sits on the advisory board for the International Cannabis Business Women Association and is a board member for San Diego Americans for Safe Access. In 2021, she co-founded Blunt Brunch with business partner Parisa Rad, an event series empowering and bringing women executives together in the industry to connect, build business relationships and empower each other through blunt conversations, and unique experiences. Adelia’s first position in the cannabis industry was as CEO of Direct Cannabis Network. DCNis the leading digital B2B news network highlighting the latest tech, entrepreneurs and innovative companies in the cannabis industry. With her roots in the corporate and consumer electronics industry, her passion for technology, business and marketing has been a key strength in her transition into the cannabis space. Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis and the event industry. To learn more about EventHi visit www.eventhi.io. Need help in starting your business the right way? Download the FREE startup checklist here: https://resources.cbmnetwork.com/. Connect with us on Instagram @cannabisbusinessminds @bizwithsimone. Have any feedback? Shoot us an email at [email protected]. Support the show (https://scr.ck.page/products/cbm-podcast)