Get ready to be blown away in this jam packed episode with Lance Lambert, Marketing Expert, Cannabis Advocate, and the go to on the International Cannabis Scene. Lance has spent years cultivating brands and telling stories, formerly in the mainstream digital media and marketing space prior to making the jump to the legal cannabis industry. Lambert joined the Denver Post team in late 2013, just as they were launching their cannabis industry-specific news site, The Cannabist. It was a natural fit for him to focus on media operations for the niche site. He has since stayed firmly in the cannabis industry lane and went on to head up media at WeedMaps, taking their content global before shifting to work in the ancillary side of the industry, focusing on international growth and diversification of several cannabis-centric companies. Lance more recently brought his varied knowledge and passion-first attitude to Grove Bags, where he's been tasked with growing the company’s footprint with an eye toward moving into emerging markets around the globe. As a cancer survivor, and having grown up in Northern California, he has seen firsthand the benefits of cannabis, and how it can be an integral part of a healthy lifestyle. Having spent the past several years speaking at expos and conventions on nearly every continent, he enjoys connecting with other advocates who are interested in the different facets this blossoming industry has to offer. If you need a solid and marketing strategy for your business, join the Startup Profit Accelerator today! https://www.cbmnetwork.com/courses/spa Connect with us on Instagram @cannabisbusinessminds @businesswithsimone. Have any feedback? Shoot us an email at [email protected]. Links: Homework for Life | Matthew Dicks | TEDxBerkshires: https://www.youtube.com/watch?v=x7p329Z8MD0 LinkedIn: https://www.linkedin.com/in/lanceclambert Instagram: https://www.instagram.com/805lance/ mg Magazine: https://mgmagazine.com/author/lance-lambert/ Cure To Consumption Podcast: https://www.hazeradionetwork.com/talkshows/%22Cure-To-Consumption%22-with-Lance-Lambert Support the show