Are you using data to make smarter decisions in your business? On today’s episode we talk about how you can start using data to build your business with profit in mind.  “Data can help all kinds of cannabis businesses operate smarter, make more money, and better serve their customers.” - Jeffrey Graham On this episode, we talk to Jeffrey Graham, co-founder and CEO of Pistil Data, on how they are helping cannabis brands harness the power of data to grow faster. Some major highlights: How it all started, how Jeffrey’s expertise in analytics, data science and business intelligence came into play, and the parallels in tech versus cannabis industry Trends in the cannabis consumer market Pistil Data’s big vision Lessons on fundraising experience What’s next for Pistil Data