Kevin Starr talks about his article "Don't Feed the Zombies" and how if we focus on measuring reach, instead of caring about impact, we end up doing harm in the world. His vision is a world where you can't get taken seriously if you can't talk about real, measurable change in the lives of people we serve, and the evidence to back it up. "The minute you commit to impact, and a definition thereof, you're starting to be part of the solution." What's a definition of impact? Evidence of change that happened in someone's life, and a plausible description about how your part in that change worked. If we (especially donors) are not accountable for impact, they end up supporting groups that aren't accountable to the people they serve, and are not driving for the full potential of what we can get done in the world. Here are some other links to check out: Making Ourselves Accountable Strategy: Go Big or Go... Oh, Just Go Big The Seven Commandments of Funding The Lazy Funders Guide to High-Yield Philanthropy