Tahira Nizari and Barnabas Mtelevu talk about what it took to overcome the challenges in the tea sector in Tanzania, and how assuming that smallholder women farmers could immediately join a global supply chain demanded new partnerships and new plans. How do you grow from an individual farmer to a business? Don't assume it will happen automatically. Just because you're a businesses doesn't mean it will work. On the other hand, you can't assume a development project is set up to meet market needs. A demonstration factory, joint ownership with women farmers, and getting global investment were part of the key in shifting to a more business mindset in the partnership between CARE and Kazi Yetu. It led to a 17% increase in tea prices and an 83% ROI. Learn more about how they did it here.