The coffee industry is indeed one of the most thriving in the world, but it has a darker and rarely discussed aspect: the plight of its farmers. They constantly face low commodity prices and get little to no support, making them highly exploited by middlemen and at risk of climate change. Bob Fish and Michelle Fish share what they are doing to salvage the coffee industry through their business, Biggby Coffee. Joining Corinna Bellizzi, the couple shares how their direct-buying model guarantees coffee farmers fair prices and helps promote regenerative farming practices. Bob and Michelle also emphasize the importance of building emotional connections between consumers and producers through their Full Circle Program. Message From Bob: My name is Bob Fish. My wife Michelle and I are on a journey to discover and unite us with the lands and the people that make this unbelievably great and natural product that we all love. We will examine and verify that what we are consuming is being produced in a humane, sustainable, and quality matter. We invite you to be right there with us as we meet the families and learn their names and their stories. Together, we will explore what it means to be on our ”One BIGG Island in Space”… oneness without boundaries. About Guests: Michelle Fish began her life as part of a family that lived in many places in the United States and Europe. By the age of 17, when she started college at Michigan State University, she had moved 13 times. She put herself through MSU by working at a local family style pancake house restaurant. By the time she graduated, she was the General Manger of that restaurant and two years later, after helping them grow from one to four locations, she owned the third one. Michelle took a year off and created with co-founder Mike McFall the concept BIGGBY COFFEE. They started with one location in 1995, added a second in 1997, and started franchising in 1999. Today, they are 100% franchised and have 408 units open in Michigan, Ohio, Indiana, Illinois, Wisconsin, Kentucky, Tennessee, Georgia, Virginia, North Carolina, South Carolina, Florida and Idaho. Bob Fish and his wife Michelle are travelling the world in search of coffee farms and farmers that are taking exceptional care of their people and the planet. Their goal is that 50% of the 2,000,000 pounds of coffee that BIGGBY COFFEE sells in a year will be farm direct by 2013. The couple tells the stories of those farmers and their journeys in a blog: ONEBIGGISLANDINSPACE.com Guest LinkedIn: https://www.linkedin.com/in/biggbybob/ Guest Website:  https://www.biggby.com/ https://www.onebiggislandinspace.com/ Guest Social:  https://www.youtube.com/watch?v=y_guvQGVUpo https://www.facebook.com/BiggbyCoffee.Bhappy https://www.instagram.com/biggbycoffee/ JOIN OUR CIRCLE. BUILD A GREENER FUTURE: 🌴 Subscribe to our newsletter, and we'll plant a tree in your honor! https://circleb.co 🌲 Subscribe and rate us wherever you listen, and we'll plant another tree 🌳 Shop our cause-before-commerce store and support earth-first charities through our partnership with 1% For The Planet. Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://tiktok.com/@caremorebebetter and https://tiktok.com/@circleb.co Instagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better