Growing regenerative foods is indeed a noble cause that benefits both the planet and people, but making it a sustainable reality is also an overwhelming challenge. Farmers who depend on regenerative practices tend to not get a fair return on investment, and consumer awareness about this matter is almost non-existent. Ali Cox, Founder of Noble West, has dedicated herself to educating the public regarding the realities of regenerative farming and the plight of the farmers right now. Together with Corinna Bellizzi, she emphasizes how buyers can make informed food choices based on their core values and contribute to the mission of growing food responsibly. Ali also presents the benefits of hydroponics, seasonal eating, and regional eating, as well as the dangers of using non-sustainable food packaging. About Guest: Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem. From fresh produce and nuts to dairy and agTech, Noble West works in all aspects of agriculture. As a fifth generation farmer, Cox returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s blend of a deep personal connection to the land and business acumen has made her a highly sought after strategist by her clients. With an eye on the future of farming and the climate crisis, Cox regularly consults with her clients on upcycling, regenerative water use, and hydroponic & organic farming practices. Cox was a walk-on rower at the University of San Diego and went on to win a Silver Medal in the 2004 Olympic Games in Athens. A Turlock native, she is a graduate of Turlock Senior High School and University of San Diego where she majored in Communications and minored in business. She happily purchased her childhood home where she resides with husband Tony and their two sons. Guest LinkedIn: https://www.linkedin.com/in/alicox/ Guest Website: https://wearenoblewest.com Guest Social: https://www.instagram.com/alicox.ceo/ Additional Resources Mentioned: How Regenerative Farming Can Solve Climate Chaos with Mark Easter Biggby Coffee episode (in production now, no link or final title yet) From Flood to Feast: How Regenerative Organic Farming Yields More Crop Per Drop How Regeneration Can Change the Future of Farming and Wine Making with Carlo Mondavi How Permaculture and Regeneration Can Lead to a better World with Starhawk JOIN OUR CIRCLE. BUILD A GREENER FUTURE: 🌴 Subscribe to our newsletter, and we'll plant a tree in your honor! https://circleb.co 🌲 Subscribe and rate us wherever you listen, and we'll plant another tree 🌳 Shop our cause-before-commerce store and support earth-first charities through our partnership with 1% For The Planet. Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://tiktok.com/@caremorebebetter and https://tiktok.com/@circleb.co Instagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better