Founding team Brian and Ingrid Jahra discuss the evolution of CinemaONE, the Caribbean’s first IMAX experience, the pioneering step of becoming the first SME IPO in T&T, and the challenges of building a sustainable, wealth-generating business, while also focusing on future growth and possibilities. In this conversation, we unpacked: Importance of the IPO for SMEs How to get to the IPO? What Is the Process? What the Business Valuation process entails Marketing the IPO Evolution of CinemaOne Growth of the Brand/Success Story How to Develop the Customer Experience