Milène Paul is a business strategy coach and author of “Now It’s Time to Live My Best Life”,  Her mantra “If they don’t get it, you won’t get it”, pointedly reminds business owners that if you aren’t clear on your value, prospective customers won’t buy into your service. It’s about making sure that your audience gets the message so you can get the business.   We discuss three types of value; absolute, relative and added; and Milène offers 5 steps you should use to effectively pitch your value with more confidence. Rooted in her 10+ years of experience in project management, grants compliance and international development strategy for SMEs in the Caribbean, she has met hundreds of business owners and entrepreneurs. It is where she learned a valuable truth in business: “If they don’t get it, you won’t get it”. Valuable projects have failed to receive financial support because of a lack of clarity and confidence. Convinced that she could do something about it, Milène decided to turn her experience into profitable expertise to fill this void. Now, as a business strategist for female entrepreneurs in the coaching and consultancy industry, she helps her clients pitch, profit and impact with more confidence.   To determine if you are building a business which is ready to scale, investible, and highly valuable, take the Business Value Scorecard assessment at kevinvalue.com/scorecard.