Today, we are with Cherie Williams, an accomplished entrepreneur and visionary. Cherie is the founder of FIRM1040, a tax firm assisting clients in different aspects of their financial lives, and owner of Veekle.Purposely driven, Veekle is a digital peer-to-peer car renting business. She is an experienced accountant holding certifications from the New Jersey Certified Public Accountancy Board, an MBA in Finance, and a Bachelor's degree in Accounting. Having gained valuable experience in corporate leadership roles before starting her own ventures, Cherie is well-positioned for the entrepreneurial journey. She has a deep passion for helping others.    In this insightful episode, Cherie glances at her journey as an entrepreneur venturing into various start-ups. She shares with us the inspiration behind Veekle, how she turned this concept into reality, and how she manages the challenges any self-funding business faces.   Highlights: Cherie's journey to entrepreneurship How the concept of Veekle came to being What is MVP and why utilize it How to keep your sanity through the process How the Veekle platform works Pitch competitions, their benefits, and how to prepare for them Taking the business to the next level Biggest challenges in growing the business Advocating your business, getting feedback, and taking the risk The actuality of running a business Cherie's advice for entrepreneurs   Contact Cherie Williams: LinkedIn: Cherie Williams, CPA, MBA Instagram: @iamcheriewilliams   Find out more about Veekle: LInkedIn: Veekle™ Facebook: facebook.com/justveekle Instagram: @justveekle Twitter: @justveekle