What does the word “recession” bring to mind? For many, it evokes saving, shrinking, and worrying about job loss and rising debt. After listening to this conversation with finance professional Maria Daniel and business owner Gerard Edwards, though, you will have a different understanding of the possibilities that a financial downturn can bring for business growth and transformation. In accepting that life in the “new normal” will not be the same, business owners can be empowered to adapt intelligently, making decisions that create opportunities instead of obstacles. You will learn strategies to reach new customers, how to identify your customers’ problems, and how to understand your numbers in a way that puts you in control of your business’ future.