It is not always about doing things better, but sometimes we simply need to do better things.   This belief is near and dear to the heart of Sian Cuffy-Young, a social entrepreneur who is driven by the need for environmental change and waste management education.   In this episode, we discuss: Sian's journey and reason for becoming an environmental entrepreneur, Reframing her mindset from student and employee to business owner, Social Entrepreneurship: Environment and Business Case, How to get started without funding, An introduction to landfilling, and What's next for Siel Environmental.   Sian recently launched her book "Ky's Magical Adventures" to teach children about waste management and awaken the Eco-Hero within them.