In this episode, Senior Fellow Anja Kaspersen speaks with Sam Gregory, executive director of WITNESS and a leading voice in human rights and civic journalism. Their discussion delves into the challenges and opportunities presented by synthetic data, AI-generated media, and deepfakes. Gregory discusses his pioneering "Prepare, Don't Panic" campaign and shares insights from his TED talk, "When AI Can Fake Reality, Who Can You Trust?" He emphasizes the importance of watermarking for data provenance and tackles the role of authenticity in today's digital landscape. The conversation also covers the pressing need for global standards in AI governance and the rise of digital authoritarianism. Gregory's reflections on recent trends and his vision for 2024 offer a compelling call to action for responsible human rights engagement in our increasingly digital world. For more, please go to: https://carnegiecouncil.co/aiei-sam-gregory