David Lichter is the Founder and Owner of Lock Horns, whose locking system patent is the foundation of their first product to market, Wheel Locks… that Actually Lock!™  While standard wheel ‘locks’ don’t actually lock, the Lock Horns brand employs a double-lock technology for enhanced layers of protection, including a personalized coded lock and key needed for installation and removal.  In 2009 David woke up to his new car on cinder blocks, wheels nearly stolen. After searching the market unsuccessfully for a higher quality wheel locking system, he finally decided to ‘reinvent the wheel’ lock, and created his brand to help millions of car owners protect themselves and their families. David's goal is to ‘lock horns’ with thieves and provide a superior wheel theft deterrent for customers!