Row the Boat! How PJ Fleck acquired the slogan (Ep. 19)
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Description
Jeff and Dave are discussing PJ Fleck and his Row the Boat slogan. The guys discuss how he developed Row the Boat, how and why he purchased the rights from Western Michigan, how it may be used by the University of Minnesota, and how registering for a trademark can benefit anyone building a business behind a phrase or slogan.
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