Kenny shares detailed insights on determining the return on investment (ROI) from property design and décor. He emphasizes the impact of market-specific factors and competitive landscapes on budgeting for design improvements. Kenny outlines four key considerations for evaluating ROI, including the importance of design in your market, comparisons between properties with varying design qualities, the benefits of targeted design strategies, and the necessity of using available data to make informed decisions. He also provides rough budget guidelines based on different market competitiveness levels and bedroom counts. The episode concludes with a teaser for the next episode featuring an interview with a professional designer. https://strscalesummit.com/ Connect with Kenny on LinkedIn! Follow Kenny on IG