Kenny reveals the top strategy to maximize ROI for short-term rental properties: high-quality photography. Kenny emphasizes that professional photos, particularly those that evoke emotion and show the property's best features, are crucial to attracting guests. He shares detailed tips on how to choose the right photographer, the importance of a hero image, the types of shots that perform well on platforms like Airbnb, and how to effectively communicate your needs to photographers. Additionally, Kenny dispels common misconceptions about property photos and provides actionable advice to help property owners improve their listings’ marketability and booking rates. https://strscalesummit.com/ Connect with Kenny on LinkedIn! Follow Kenny on IG