How do you generate over $500,000 with just one short-term rental? In this episode of Cashflow Positive, Kenny sits down with Jeff Usner, CEO of STR Digital, to uncover the secrets behind his luxury short-term rental properties. Jeff has built a portfolio of STRs across Pennsylvania, including a standout property that has grossed over $500,000 in revenue this year alone. He shares the insights, strategies, and mistakes learned over his 11 years in the business, offering actionable advice for anyone looking to scale their short-term rental portfolio. Jeff emphasizes the importance of understanding your target market and designing properties that cater to specific demographics, like families. From swimming pools to home theaters, Jeff's properties deliver a luxury experience that guests return for time and time again. This episode dives deep into the high-end amenities and exceptional hospitality that have set his properties apart, and how Jeff built a brand around this model. Curious about how you can work less and make more in the STR space? Jeff shares his strategies for maximizing revenue, creating memorable guest experiences, and why automating tasks is essential for growing a sustainable and profitable business. Listen now and enjoy! Key takeaways: The importance of catering to a specific demographic for luxury short-term rentalsHow to differentiate your property from competitors by offering unique, high-end amenitiesWhy hospitality and guest experience are more important than just having a beautiful propertyThe benefits of building a brand around your STRs for repeat guests and long-term successAutomating guest communication and operations to save time and reduce stress while scalingHow Jeff generates $500,000 in gross income from one property by working smarter, not harderAnd much more… Resources: Jeff’s LinkedIn LuxuryRentals.com   STRdigital.com  Connect with Kenny on LinkedIn Follow Kenny on Instagram