In today's episode of the Cashflow Positive podcast, Kenny is joined by Emily Lethgo, Social Media Manager and Coach at Match Point Socials and The Profitable Host. Throughout the conversation, Emily and Kenny explore fresh strategies for boosting success in a competitive field through savvy use of tools that can turn a side hustle into a profitable venture. Emily shares a wealth of knowledge, offering insights into behind-the-scenes tactics that add a personal touch and make an impact. You'll discover creative approaches to content creation that work even when managing from afar. With a focus on consistency and analytics, the conversation emphasizes how to track what works, adjust tactics, and stay committed to long-term goals. This episode shows why steady efforts, grounded in realistic goals, are the foundation for sustained growth. If you've enjoyed this episode of the Cashflow Positive podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn: How Emily started using social media to brand her property and build an email list before opening it for bookings.  The benefits of showing behind-the-scenes content and engaging with local businesses to grow the audience. Emily's strategy of sending monthly newsletters with valuable information about the location and property.   The various property management software options available and when it makes sense to invest in one. And much more... Guest Bio: Emily Lethco is a Social Media Manager and Coach at Match Point Socials and The Profitable Host, with five years of experience in social media marketing. She holds a bachelor's degree in psychology from East Tennessee State University and an MBA from Tennessee Tech, focusing on entrepreneurship and marketing. Emily's expertise in understanding human behavior and building brands has driven her success, particularly in the short-term rental industry. After purchasing a cabin in the Smoky Mountains, she applied her skills to grow the property's brand and increase bookings through strategic content creation. Emily now extends her services to other rental owners and hospitality brands, helping them enhance their online presence and build strong connections with their audiences. Resources: Emily's LinkedIn Emily's website Emily's Instagram The Profitable Host Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of the Cashflow Positive podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.