Hi there! Welcome back to CCtalks, here is our episode number 18! In this episode, together with entrepreneur and influencer marketing expert Alayna Palgon, we dive into a topic that has become hotter and hotter in marketing in the last few years: influencer marketing.  Together, we cover the following topics: Influencer Marketing as a form of Performance Marketing;How to measure performance and ROI in Influencer Marketing;Some Influencer Marketing best practices;Technological advancements and the possibility of making influencer marketing more sophisticated and automated;Influencer Marketing in B2B;Holiday campaigns and the power of Influencer Marketing in boosting seasonal ROI and performance.