Hi there! Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world.  As the first Monday of a new month, we are going to share with you the latest trends and news about ads, mobile, social media and performance marketing. Among the news we discuss in this episode, you will find: important changes in TikTok's audiences; Snapchat's Q1 2021 growth; the recent release of iOS 14.5, its implications for mobile marketers and how all digital ad platforms have been working to finalize their plans to prepare for the impacts and changes to their ad products and offerings.