Hi there! Welcome back to CCtalks, here is our episode number 15!  In this episode, together with the Managing Director of CC Israel, Adi Waldman, we dive into native ads and gain a better understanding of why they have become more and more popular in the past year. Together with her, we cover the following topics about native ads: What differs between native and Facebook/Google ads;Why native ads are becoming more popular;How can companies increase their user engagement;The best verticals;Which are the 5 best advertising campaigns on native ads;Which websites work best with this type of ad.If you want to know more about native ads and their growing popularity, make sure to listen to the full episode!