Hi there! Welcome to CCtalks, and to our 16th episode.  In this episode, together with two great experts in the field, Mark Hewington and Pietro Profeta, we dive into Email Marketing and Salesforce, the basis of creating a successful email marketing campaign, how Creative Clicks provides its clients with salesforce experts, and much more. We cover the following topics about Email Marketing and Salesforce: How Salesforce Marketing Cloud helps leverage the benefits of performance-based digital marketing strategy, and what benefits can bring to the organization;How Medgen helps businesses to get the best out of Salesforce Marketing Cloud;The main benefits of using Marketing Cloud above other tools;The best practices for an Email Marketing Design/ Email marketing design must-haves;The most important KPI metrics;How to efficiently improve open & click rates.