The coronavirus has affected all corners of life and business, but perhaps no industry has been as directly impacted as the medical profession. ER doctors found themselves on the front lines, treating a novel virus with severe symptoms. Rapid dissemination of knowledge on best practices was imperative. Enter EB Medicine and CEO Stephanie Williford. Since 1999, EB Medicine has been publishing evidence-based treatment guidelines for emergency physicians. While it usually operates on a longer content production cycle, taking months to craft peer-reviewed articles, the coronavirus demanded that EB Medicine speed up its processes nearly overnight. Stephanie shares how her team has managed to stay ahead of the curve and the strategies they’re testing to ensure their vital information ends up in the hands of the doctors who need it most.