I hate selling... I hate being sold to... How do we then build a business, negotiate salary, deal with partners, employees and bring opportunities to the business if we dont sell? Again, lets understand the difference at an emotional level and avoid the pitfalls of the 'new age selling process', that we all hate, except marketing companies who love to tell you how useless you are if you don't follow their system. And then we have the self labelled 'experts', you know the ones that connect on social media. Does this sound familiar? "Hi I am _______ I would love to connect you understand your business". Now you have, let me ram a product down your throat and make you feel less that adequate or a failure if you don't use this system. This seems to be the way all the 'experts' suggest you should approach a sale now. No wonder people hate selling, and being sold to. It does not have to be this way, every one of my clients over the years can guarantee they have not been pushed, guilted or sold to. They enter the process, in their own time and most of the time I push them away initially, until I know they are committed and ready for the evolution. So why am I busy? results and the ability to understand the clients needs, how the they internally process and how to talk to them at their level. 2 simple and powerful words for any meeting, presentation or sales pitch, "Matching and Pacing". Master this and the world is yours. Enjoy the episode, Stuart Walter on behalf of Lewis Haydon The CEO's Secret Weapon Podcast Team.