It's a delight to speak with Jason Beal - SVP, Global Channel & Partner Ecosystems at AvePoint who advocates for Managed Service Providers and the value they bring to channel.  Jason shares his knowledge and experience around MSP partnerships and the importance and benefits of their role in the channel . We learn how vendors should choose, work with and measure Managed Service Provider partners. Jason also highlights his TOP 3 tips for any vendor thinking about introducing MSP type partners into their ecosystem. External Links: Jason's LinkedIn Profile AvePoint's Partner Program Channel Voices Podcast on the web: ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.