I've had a lot of fun speaking with Christian Alvarez - Senior Vice President of Worldwide Channels at Nutanix.  Christian tells us about his proven strategies to drive sales through channel. We learn how these strategies differ between the traditional software vendor and a SaaS vendor. He shares his knowledge and experience on what type of partner incentives have the biggest impact on new logo acquisition as well as increasing wallet share from existing channel customers Christian also gives us his TOP 3 tips for driving channel sales.  External Links: Christian's LinkedIn Profile CRN Article Link Nutanix’s global channel chief Christian Alvarez talks to CRN about its new distributor partner program, its new “percent” partnership with Supermicro and how channel incentives could be “disaggregated” in the future.  Nutanix's Elevate Partner Program Channel Voices Podcast on the web: ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.