Today's guest is a seasoned Channel Pro who worked for companies like Nortel and Avaya.  Today, Kenneth leads the Channel Mechanics business and he tells us why automation in the channel is no longer just a 'nice-to-have' but a 'must'.  We talk about the typical channel business challenges that Channel Mechanics PRM solves for the vendors and their partners but also what vendors need to look out for when deploying a PRM solution. Kenneth shares his knowledge based on a multitude of successful PRM deployment projects delivered for vendors ranging from start-ups to ones with well established channel presence with thousands of partners. External Links: Kenneth's LinkedIn Profile Channel Mechanics Website Channel Voices Podcast on the web: ChannelVoices.com | LinkedIn | Twitter | Facebook | Instagram Are you on Clubhouse? Connect with me @maciej_ie and let's chat all things channel.