In this episode, we dive into the fascinating world of creating unique joint value propositions in the channel with our guest, Philip Strange - VP Channel Sales at OpsHub, Inc., a seasoned expert in the field. We kick things off by defining what a unique joint value proposition actually means and why it's a game-changer in the channel. Understanding this concept is pivotal to crafting mutually beneficial partnerships. Philip shares his insights on evaluating and recruiting partners while keeping the joint value proposition in mind. Discover the strategies and tactics that can help your organization identify the right partners to create synergy and unlock new opportunities. This episode is a must-listen for anyone in the channel looking to foster successful partnerships by crafting unique joint value propositions. Tune in to gain valuable insights and take your channel strategies to the next level. Philip referred to this LinkedIn post during our conversation: "Got any good news?" Philip's LinkedIn Profile Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you! To stay up to date follow us on LinkedIn and Twitter. Check out The Partner Ecosystem Foundations Program - A linear, strategic and executable education program based upon decades of experience from the most successful partner ecosystem minds in the world. You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together! Until next time 👋