On this week's episode, we catch up with Greg Calvert Co-founder of the Australian company FreshChain Systems. Greg speaks about the opportunities using digital traceability in the cherry supply chain and how we can connect more with our consumers. CherryPlus Traceability Report https://www.dpi.nsw.gov.au/__data/assets/pdf_file/0009/1426491/Using-a-standards-based-traceability-system-to-improve-horticulture-supply-chains.pdf FreshChain Systems https://www.freshchain.com.au/ Greg Calvert LinkedIn - https://au.linkedin.com/in/greg-calvert-57653918 Email - [email protected] Got feedback? Get in touch at [email protected] We acknowledge the Traditional Owners of Country throughout Australia and recognise the continuing connection to lands, waters, and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.  This project is brought to you by the extension and communication for the Australian cherry industry project. Led by NSW Department of Primary Industries, funded by Hort Innovation using the cherry research and development levy and funds from the Australian Government.