This week, Lauren is joined by Olivia Plotnick, a WeChat marketing specialist. She and her team work with small businesses and startups to produce effective content and drive community engagement on WeChat. Olivia discusses how the role of WeChat articles has evolved and why formatting is extremely important, particularly for B2C brands. Later in the conversation, she shares some of her favorite brand accounts to follow and points out some key takeaways for each of the brands. WeChat Webinars: March 17: Why Having a WeChat E-Commerce Mini Program Is More Important Than Ever  March 31: WeChat Initial Touchpoints: How to Optimize the New User Experience  Women in China Marketing: www.womeninchinamarketing.com  Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.  Guest: Olivia Plotnick LinkedIn  Host: Lauren Hallanan Website | LinkedIn | WeChat: H1212118514