Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a brand's presence on social media and video streaming platforms. As creative director of Outlandish Studios, the #1 foreigner MCN on Weibo in 2019, August is a social media-and-Youtube influencer based in China and one of the top-rated foreigner KOLs on Bilibili for 4 consecutive months in 2018. A seasoned industry veteran, August has been working as an influencer for years and has seen it all. This exclusive interview brings you a behind-the-scenes view of the realities of the KOL life from August's first-hand experiences.