Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers. Today we'll be taking a look at some of the transformations and new trends that have emerged in 2020 and how these new developments have impacted consumer behaviour and the marketing industry in China, through the insightful lens of Michael Norris, strategy manager at AgencyChina. We'll also get a glimpse through Michael's crystal ball at how these developments will continue to shape the consumer market in China, and how brands are attempting to restructure their outreach strategies to accommodate these transformations and ultimately capture their share of the market. Having worked in China for more than three years, Michael has been conducting market research and product portfolio management for numerous high-profile multi-national clients, bringing with him an in-depth understanding of technological trends and consumer behaviour in China.