Pashmina kinda started Bar & Cocoa “by accident,” with co-founder and former co-owner Chris Lacey, back when they were offering craft chocolate subscription boxes under the name “ChocoRush.” Fast forward half a decade and a few big moves, and Pashmina is now running one of the world’s largest online craft chocolate retailers, offering nearly 80 makers & 800+ products. Each brand was carefully chose by Pashmina herself; she’s even helped many of them get FDA certification for their products. The company’s selection is growing quickly, and with the holidays coming up, I wanted to make sure we all have a better sense of the mammoth that a retail business can be— even if they haven’t physically seen any customers in nearly a year. So in this interview, Pashmina & I dig into global warming, social-based marketing, and adjusting in the middle of the pandemic. I hope you enjoy listening to our conversation as much as I enjoyed having it. Show Instagram: https://www.instagram.com/ch (https://www.instagram.com/chocolateontheroad/)ocolateontheroad/ (https://www.instagram.com/chocolateontheroad/) Show Notes: https://damecacao.com/interview-pashmina-lalchandani-bar-cocoa/ (https://damecacao.com/interview-pashmina-lalchandani-bar-cocoa/)