In this episode, we welcome an extraordinary guest, Victor Ha from FUJIFILM, who joins us for an intriguing discussion about the future of cameras. They explore the concept of cameras connected directly to the cloud, and whether memory cards might become a thing of the past. Victor Ha is Vice President of Electronic Imaging Division and Optical Devices Division at FUJIFILM North America Corporation, and someone with an outspoken vision about the imaging market, much beyond any individual camera model - which is why we invited him to join us for a very interesting discussion about the "state of the industry." Full disclosure: FUJIFILM is a sponsor of the Focus Check podcast. Sponsor: This episode is sponsored by Fujifilm and Filmconvert. Check it out at [29:13].   Articles mentioned in this episode:   (00:00) - Intro (05:50) - FUJIFILM’s Massive Success with the 100X VI (19:58) - What Could the Camera of the Future Look Like? (21:45) - Why no image editing and 5G in cameras? (26:10) - Is Camera-to-Cloud the Future? (36:10) - Are Memory Cards Becoming a Thing of the Past? (44:00) - Victor's Own Photography (48:39) - How FUJIFILM Pays Attention to What the Market Wants (56:00) - Custom Cinema Camera Based on FUJIFILM GFX100 II Sensor (01:01:20) - Victor's Thoughts on the Slowdown of the Camera Market (01:18:10) - Outro   We hope you enjoyed this episode!You have feedback, comments, or suggestions? Write us at [email protected].