One billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.   In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and think differently about, accessibility and standards.   Sharing their own lived experience, as well as tips on how to enhance practices and knowledge around accessibility, Zach is joined by Sarah Brown-Fraser, marketing and communications manager at Activity Alliance, Rachel Miller, founder of All Things IC and Jarrod Williams, communications manager at Bromford.