The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin the evolution of 1990s celebrity culture and power.    Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, this is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75th anniversary.    This episode explores the commodification of celebrity in the 1990s and how the changing nature of celebrity PR, media relations, and the rise of digital and social media forced PR to adapt and become more nimble, integrated and inventive.    Joining host, Mark Phillimore, for this episode are:  ·        Mark Borkowski, Founder of Borkowski  ·        Rob McGibbon, celebrity interviewer, journalist and author. Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global. If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.